| Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business |  | Authors: Adam M. Brandenburger, Barry J. Nalebuff
Publisher: Currency Doubleday
Category: Book
List Price: $18.95
Buy New: $8.00
as of 5/20/2012 20:17 MDT details
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Seller: easy135
Sales Rank: 139,844
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 5.9 x 0.9 x 8.9
ISBN: 0385479506
EAN: 9780385479509
ASIN: 0385479506
Publication Date: December 1, 1997
Availability: Usually ships in 1-2 business days
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Product Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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